06. May, 2025

Why Your Online Business Is Struggling & How To Fix It

Why Your Online Business Is Struggling & How to Fix it

Stuck chasing online leads?
Tired of the perpetual posting pit of despair? … Yes, it’s a real place…
Does your online strategy need an overhaul (or life support)?

Allot has changed in 2025, and lead generation is no different.  When you’re an online coach, freelance professional or consultant – this is no time to thinking that 🤞crossing fingers, is an online strategy you can bank on. 

Let’s break down why having an online sales strategy is no longer optional, and tackle 5 real challenges you’re probably facing, and provide a “zero-cost” solutions that actually work.

01.

Everyone’s Googling & Searching on something …

An online strategy helps you to connect you with your target audience – where they are. You may have all the SEO components covered, and may be hurling coins at ad spend – but still challenged. you need to find your tribe where they are.

🎯 Be seen

Help your target audience find you online. An online strategy  not only helps your ideal clients find you organically, it also helps you to start the nurturing process so that you can transition your audience into clients. 

💡 Meet your audience where they are. If they’re on social media, then pick the platform they hang out. Use quick tips (SEO rich) and include video (yes, video. I know introverts are cringing and clutching pearls right now). Create short or long video’s depending on your platform of choice and your style.

TIP: Instagram reels provide big impact|  YouTube is great for both short (shorts) and long videos. The important thing is to offer value in your own unique “authentic” voice. 😬

02.

You’re still living in DM’s …

If you’re still living in social media DM’s then this one’s for you …

Imagine having a lead generating strategy where you didn’t have to direct message people (aka cold call😖),  to see if you could get them interested in your services? It’s a no brainer that this isn’t the best lead generation strategy. 

🎯 Simplify your lead generation

Having an online sales strategy, means that you have taken the time to define and implement a sales system that gives your audience a roadmap into becoming a client. A system that allows you to pre-qualified leads? Is that real? Yes, it absolutely is, and worth it.  Get your content working for you!

03.

I don’t have time to market myself …

Time is truly the most valuable commodity. When I started my online business, I was working full time and doing very long hours. Introduction of AI, it is now a “game changing” time to get ahead. You can easily create more qualitative content (tweaked to your tonality) in less time. 

🎯 Create “deliberate” content. Enlist the help if AI if and get started. Each piece of content you create should have a ‘purpose’.

 Tip: Take advantage of the various media types for curating your content.  Video, Written & Podcast are still in high demand. What ever your preferred media choice – commit to sharing it online once complete.

04.

Increase Client Connection …

As I mentioned earlier, AI is here to stay, and content creators and service providers need to adapt. Your audience has access to a “How to …” powerhouse loaded with knowledge, but lacking human synergy and collaboration. If you’re an online service provider, add a “human” experience.

🎯 Create a Community, Group or Mastermind.

 Tip: Accountability & collaboration are extremely valuable for online learners and clients that have an “issue”. This level of support is still in high demand. Provide a human experience.

05.

You don’t have an online strategy …

When you have an online business, you know that without generating consistent leads, your business is doomed. Posting and crossing fingers, relying on referrals or heavy discounts and coupon can be unsustainable.  

Building your brand, growing your email list and pre-qualifying your online leads all require great content and an online strategy that helps your clicks turn into clients. 

🎯  Implement an Evergreen Sales Funnel. This organic approach to lead generation allows you gain access to meet your audience where they are and gain access topre-qualified leads.

 Learn more