In 2024 having a website became extremely relevant for online service providers, due to social and tech services getting shutdown (tictok) or even disappearing (… and your content with them). 2025 has lead to real motivation mainly because of the “foundational need & necessity” due to the birth of AI driven searches.  Whether you’re a coach, consultant or freelancer – being an online service provider with your personal space (or in this case website) is longer optional due to the saturation of social media, clients needing instant credibility, and a safe place to house your content. It’s turned out to be essential to creating an eco-system of your very own that you can protect and control. 

Here are a few reasons having a website in 2025 is essential …

Your website is your digital head office …

Your website is open for business 24/7 regardless of what you’re actually doing. Think of it as your digital head quarters.  It contains all of the essentials you want your audience to know about you, your offers and content.  

Quite literally:

Having a website is like inviting someone to your online office (whether you’re there or not) to get answers …Think of your website as your ‘digital headquarters’ that’s open 24/7.You want them to hang out, get comfy and look around at their convenience.  If you’re on social media, it’s incredibly easy to be distracted.  

Pro Tip: Regardless of what’s going on in social media, your website is yours to control (hosting company notwithstanding LOL). Regardless of how your leads are generated, potential prospects will always want to ‘check you out’ online. 

Your business shouldn’t be a mystery …

At a time when credibility matters, going incognito in 2025 is really not the right way to go. Being just another page in an already saturated social platform, runs the risk of being buried. If your business is a mystery, and your prospects can’t vet your online presence by binging your content (literally) in a place of your very own (not social media) – you instantly lose credibility.

If you’re serious about growth, building an audience, generating leads and making a profit at what you do – it’s best to not appear as a “red flag”. 

When it comes to buying something – a customer should have the comfort of being able to refer to your domain name (at the very least).

Pro Tip: Provide your audience with stability by having a hosted domain of your own. Introduce yourself by covering essential information (including preferred contact method) –  Who you help, about you, Why You and testimonials if possible. 

🤓Be searchable …

There are people online searching for a business like yours everyday. How will they find you?  Driving traffic to your “Digital Head office” aka your website should still be a priority. AI-enhanced search tools may have changed the AI conveys searches, but SEO is not lost or (completely) dead. Search engines are focused on prioritizing websites with structured, trustworthy content.

Pro Tip: blog posts, social media posts and case studies should remain SEO keyword rich. Keep using keywords to start building your SEO presence.

📢🗨️ Are you dependent on social platform(s)?

Did you know that social media can “blitz your online profile” without you even knowing they’ve done that? Have you heard of the term “shadow ban”?

In a nutshell it means that:

… a user can be blocked from a platform or forum etc., without their knowledge. Your content can be visible to current followers, but completely invisible (or significantly reduced visibility) to other users … 😶. 

That means zero new followers and zero growth 🚨🚔🏛️

Pro tip: Think of this way – if a website is an online “home”, then social media is an “invitation” to your home.  Use social media to drive traffic to your website or convert your audience into your email list so that you can truly nurture them based on what they’re actually looking for. 

An amazing coach or freelancer can appear amateur, when they don’t have a clear online brand. Your website is where you creatively put your business in the spotlight by showcasing your niche, expertise and voice.

In the end your website is your most powerful “introduction” or first impression. It’s where you build trust, generate leads and convert your audience into paying clients. 

If you’re serious about growing and scaling – a website is your strategic address and foundation for doing just that.