Create Opportunity Series 03: Avoid These 5 Mistakes and Get Results

Ready to get leads and make progress in growing your online startup? Tired of doing free calls and not getting the conversion you’ve been looking for?

Wondering why your online business just can’t get the growth your competition seems to have?

Well, here are a few simple things you can do, right now (you know I’m all about the results)  and get better results.

Let’s get into it!

1.  Address the Mess … Get your ‘Online House’ in order

My group coaching clients hear this from me all the time … “Say you’ve gone to an event and met an interesting contact – What’s the first thing you do before you reach out to them?”

You check out their online presence.

Who are they?

What are they about?

What do they stand for?

Before making an online purchase from a service provider …

Take a look at your online ‘profile(s)’ – they may need an overhaul or review for possible update. Take a look at the way you’ve positioned your online presence.

2. Be intentional with your posts & messaging

If you’re a coach or online service provider, your posts should speak directly to you target audience. Whether it be to provide information, share a special message, or address a need.

If you’re a coach or online service provider, your posts should speak directly to you target audience. Whether it be to provide information, share a special message, or address a need.

Need help identifying your target audience?

Get access to this free resource and start getting results. Clearly define ‘who’ your online services will help and where they are so you can get the results you need to move your online goals forward.

3. Create a true process for onboarding and offboarding your client base.

This may seem a bit mean … but, your clients are allowed to be disorganized, you are not. When dealing with a prospect, a sure fire why to repel them is to not provide them with stability that comes from organization.

From welcome or onboarding kit to a clear contract for working together to a refined/clearly defined expectations on what you will provide them with.

As a business owner – regardless of the fact that you are ‘online’ you need to BRING IT. This is not lip service and a bag of overpromises.  When provide a ‘service’ – it’s super important to have a process to give your clients ‘ease’ and ‘comfort’ so that you can help them achieve exactly what they’ve purchased.

Example: a clearly defined milestone method of delivery for working together and what you will be providing them.

4. Have a clear process for generating leads and building a proper pipeline

Stop throwing things at the wall to see what sticks! This is not marketing … it’s chaos

… SMH

Establishing a ‘real’ lead generation strategy will help you to make more connections and provide a ‘more’ seamless approach to generating leads.

Remember: Not everyone will want what you’re offering. So avoid wasting time by taking a drect approach to speaking and marketing to your ideal client base.

5. Be consistent  …

This was the number one issue that I experienced that when I was getting started. I focused on what “I wanted to do” instead of what I needed to do …

I didn’t create consistent content, post or define a strategy  because I was generating leads mainly through channels that were direct.  I had a pipeline  based on referral only.

I learned quickly that you have to stay ahead of the curve by consistently taking action with your marketing, posts and making connection.  I quickly became the introverted extrovert and implemented strategies that played to my strengths so that it was less daunting.

Until then – stay connected and keep active!